Winning of 2013 Telstra Medium Business Award and overall NSW Business Award:
Last night my company Fifth Quadrant was privileged enough to win the 2013 NSW Telstra Medium Business Award and the overall 2013 NSW Business Award. Woohoo... #gold. And a bit of a surprise to be perfectly frank. Marginally gobsmacked would be a reasonable summation of my state last night....
The winning of the Awards allowed me to talk on stage about one of the most important key success factors of my business - the strength of women's leadership and the development of a strong feminine archetype of business.
So I wanted to share my speech with you ..... via video here http://www.fifthquadrant.com.au/fifthquadrant/videos or in words below:
Telstra NSW Medium Business Awards Speech 9 July 2013
Ladies and Gentlemen, Distinguished Guests, Good Evening.
My name is Dr Catriona Wallace and I lead the Fifth Quadrant Group in partnership with James Organ. I am very privileged to have a business partner who is a man who is happy to stand behind me and let me as a woman leader, lead.
I would first like to acknowledge the traditional owners of the land here in Sydney, the Gadigal Band of the Eora people. I pay my respects to their Elders past and present. I also want to acknowledge the Aboriginal and Torres Strait Islander people in the room tonight. I would love to see more Indigenous people acknowledged for their significant role in Australian business.
I would also like to acknowledge the other finalists, Tyro, Booktopia, Australian Careers Business College, Five D Holdings and Nature’s Care Manufacture. We are extremely honoured to be sharing this category with you and we hope we may be great friends going forward.
Ladies and Gentlemen, Fifth Quadrant is a business born to and dedicated to improving the experience customers have with organisations. We know as you know that when it comes to business there is actually only customer experience. Every other strategy comes second.
Finally, Australian business is realising this.
So my team has worked tirelessly for over 10 years to bring customer experience strategy to the Board room and Executive leadership teams. We work with organisations ranging from the NRMA to the whole of NSW Government.
And we believe that great customer experience is not only tied to great profit but more importantly to the emotional, social, physical, and economic well-being of Australians. So our team goes to work every day knowing that they are contributing beyond improving dividends for large organisations – they are fundamentally affecting people’s lives.
Our aim is to revolutionise the way organisations interact with their customers so they can provide true personalisation.
This award process has caused us to stop and think about why we have been successful – and we do believe that one of our key success factors has been based on Fifth Quadrant having strong women leaders and a culture that fosters the feminine archetype in business.
This archetype is characterised through:
- A strong culture of inclusion and diversity
- A strong focus on collaboration, networking, mentoring and connecting
- A deep level of caring for all people – employees, customers, suppliers, everyone
- A strong philanthropic culture: funding indigenous communities, women’s rights; children at risk and people who have been incarcerated or in detention
- Having children in the workplace
- An acceptance of tears, anger, heartache and laughter in the workplace
- No egos
- No power plays
- No politics
- No hierarchy
- A huge amount of humour
… and…. finally….
A lot of cushions and ornaments…;)
And the future for Fifth Quadrant includes:
1) the launch in October of a Customer Experience Marketplace called Flamingo which will allow customers to specify the whole of experience that they want with organisations
2) an unrelenting resolve to be “Better than the Big Houses”
So look out the big 5 consulting houses –PWC, Bain, EY, Delloite, Accenture …..
WE ARE COMING TO GET YOUR MARKET …;)
And a massive thankyou from James and I goes to:
- our clients who trust us with their customers
- our Nannies who let we business leaders go to work and do our thing
- our extraordinary team members who have allowed our work and our social conscience to be integrated into their lives and
- our families who totally back us
With much love and thanks. A great honour.
And What not to Wear whilst on stage at an Awards function? A french lace dress that has a massive split up the front so that half your mind is on your speech and half is on not Sharon Stoning the front row of the audience....