We’re wired to connect and we all have unique stories to share that give us the opportunity to connect deeply with our communities. Your customers, your suppliers, your team and everyone who makes up your online community want to know and understand what you believe in. They want to know what makes you tick; they want to know what you stand for and what makes you different. Through storytelling, you can share your values and your vision, which will build trust, relationships and attract the right people to your brand.
I see brands publishing generic content every day on social media. Content that doesn’t have a clearly defined purpose and doesn’t highlight their story or what they believe in. Posting generic content day in and day out is boring. Don’t post endless quotes just because they’re easy to curate or dive into a trend simply because everyone else is doing it.
Instead, take the time to publish content that highlights your story, what you believe in and most of all it must be meaningful to your audience and support them in some way. This type of content will allow you to build deeper relationships with your community because you’ll be seen as someone with strong beliefs, a clear vision and values. People will understand what drives you, why you’re passionate about what you do and this type of content will allow you to nurture relationships and build customer loyalty.
At Liquid Mango, we bring people together to create highly personalised and engaging experiences at the moments that have the greatest impact.
We’re truly passionate about showing businesses how to communicate authentically and increase community engagement on social media so they know and understand their customers, key stakeholders and in turn, deliver better business outcomes.
To create an impact on social media people need to understand what you believe in.
Over to you now, what do you stand for?
Our new 12-week signature online training program, Social Media Magnetism starts on Monday 29 May 2017.