A cuppa with Jess Jones of Soar Collective
Jess Jones

Jess is the founder of the Mornington Peninsula's business community and coworking space for women, Soar Collective and Flock coworking. With a passion for watching women Soar, Jess shares her mission and inspirations with Women in Focus. 

Who would you like to have a cuppa with and why? 

Richard Branson, he’s always been a huge inspiration.

What would you have in the cuppa?

Soy flat white please and I’ll order a cup of tea for Richard (he’s running late).

What is your elevator pitch?

We’re on a mission to empower and inspire women in business through authentic networking events and practical workshops.

How long have you been in this business?

Nine amazing months

Where can we find you on the web?


How can the community connect with you on social media?





Share something about yourself that not many people know.

I used to want to be a famous singer! I can play guitar and love a good sing-a-long with the musos in my family (after a beer or two of course).

What makes your business great?

Our community of talented businesswomen who never cease to inspire and amaze me.

What was your wow moment?

Flicking back through my old notebooks from 2004 of my ideas, plans and dreams, only to read a description of the business I wanted to launch back then which listed all of the things I’m doing right now with Soar Collective. So I’ve done a full circle really, somewhat searching for purpose and my passion when it was right there all along.

What is your best business tip?

Don’t be afraid to ask for help when you need it and focus on your strengths - you’re not supposed to be good at everything.

Thought of the day?

My thought everyday is ACTION as it’s my word for 2015. ‘Don't let a day go by without doing something... no matter how small.’ Robert G. Allen

Best source of knowledge?

Google and the Soar Collective community. It’s all about knowledge sharing. Our weaknesses are someone else’s strengths.

What is your dream for the future?

To take Soar Collective to regions all over Australia and to create an amazing life for my family and I.

On a larger scale, I’m very passionate about women’s empowerment and gender equality. I hope to raise awareness and make a positive impact throughout my lifetime. Soar Collective donates 5% of After Dark ticket sales to UN Women’s Australian National Committee and I hope to do more work with them in the future.

What are your sources of inspiration?

The women I’ve met through our Soar Collective community are a constant source of inspiration. They’re a bunch of amazing, inspiring, hard working, driven, talented women and they keep me going. I’m always inspired by the special people in my life, plus the stories of great women and what they’ve achieved.

How do your friends describe you?

 I received a message from my gorgeous friend earlier which said ‘you little ray of sunshine. You just keep on being a power package of brilliance and energy.’ Seriously one of the best texts I’ve ever received. It meant a lot coming from her, especially being an amazing woman in her own right.

What was your first job and what was the biggest skill you learnt from it?

I started my first full time job doing a traineeship at McDonald’s, just short of turning 17. It was a huge adjustment coming from school to working 38 hours a week, and I found it very difficult. For the first 6 months or so, I thought about quitting a lot! It taught me how to be resilient and self-disciplined, as well as the importance of how you treat people, whether customers, management or co-workers.

If there were a movie about your life, who would play you?

Um…I’ve never thought about it! Anne Hathaway? I’m sure she can make room in her schedule.

Soar Collective are running the Mornington Peninsula's first full day conference, SoarCon, on 14 November 2015, book tickets here