Road trip supporting regional women
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Late nights, endless to do lists, risky investments and isolation from colleagues, community and family - the challenges of starting a new business can be overwhelming, and even more so for women living in regional areas.


Jess Jones, founder of Soar Collective, knows these challenges intimately and is hitting the road to connect regional women in business. She’s on a mission to showcase emerging entrepreneurs, creatives and innovators across regional Australia.

“Call us crazy, but our little Soar team, including three women and two babies are hitting the road to launch five new locations, starting in Geelong. We want to support the hoop jumpers, the plate jugglers, the determined, the passionate and proactive dreamers from Geelong through to the Sunshine Coast,” says Jess.

There is no shortage of ambitious dream chasing in the Soar community. Jess spent her childhood in and around her parents business in a small country town, seeing first-hand the independence, satisfaction and joy paralleled by isolation and struggles that are experienced pursuing the entrepreneur’s path. Later in life she has now developed two successful businesses, and it is this experience that Jess draws on launching Soar Collective’s Rise for Regional Road trip.

To kickstart the community, Soar Collective has partnered with Audi Australia as a major sponsor, with support from thankyou and have raised over $4000 via a crowdfunding campaign, to travel up the east coast interviewing some of regional Australia’s finest business women. Through these stories, Jess hopes to inspire the next generation of female entrepreneurs to stick with their dreams and big hairy audacious goals through the tough times.

“I know that the many towns that are nestled in our beautiful coastlines, valleys and farm lands are home to women who are holding on for dear life just knowing they’re onto a good thing. There are women who are struggling, who are striving - some are running on empty and I want them to know that we will be there to stand beside them, to inspire them to keep pushing to achieve their dreams” says Jess.

“I know their struggles, I’ve felt them and they are what motivated me to foster the Soar Collective community. When I needed a push, a gentle reminder or motivation I have drawn upon the collective strength of our group to face each challenge,” says Jess.

Since launching Soar Collective in regional Victoria, Jess has hosted 63 workshops and networking events, with nearly 900 attendees and a number of nationally recognised speakers who have made a name for themselves in small business. Speakers include Endota Day Spa’s Melanie Gleeson, Monique Milenkovic from The Cupcake Queens, Tina Tower from Begin Bright, the queen of rice paper rolls, Nahji Chu and Melissa Morris from thankyou.


The Rise for Regional Road Trip kicks off 29th May – 2nd June 2017, visiting Geelong, Wollongong, Newcastle, Byron Bay, and the Sunshine Coast. Register for a free event here.

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